Merchandising (Anglo-Saxon term composed the word merchandise, whose meaning is merchandise and the ending – ing, which means action micro-mercadotecnia is part of the marketing that aims to increase profitability at the point of sale. They are activities that stimulate the purchase at the point of sale. It is the set of studies and business techniques that allow you to present the product or service in the best conditions, both physical and psychological, to the final consumer. As opposed to the passive presentation, an active presentation of the product or service is performed using a variety of mechanisms that make it more attractive: placement, presentation, etc. The merchandising includes all activity carried out at a point of sale, which aims to reaffirm or change the purchasing behavior, in favour of more profitable items for the establishment. The basic objectives of the merchandising are: the attention, direct customer to the product, facilitate the action of purchase. The appearance of the activities of merchandising in commercial establishments is linked to the change in the traditional trade in free service trade.
However, merchandising techniques can be applied in traditional businesses as tobacconists, haberdashery from the 20th century with the appearance of department stores, an important change occurred in conditions of sale: the product is put within the reach of the consumer by eliminating counter and the clerk. The seller acts of mere consultant so their participation is not essential. Generalizes the sale in regime of free service and appear large surfaces. In 1934 the birth took place in France from popular stores that were characterized by the sale of a smaller number of references of commodities at reduced prices. Having to choose the client product directly on the Bookshelf, is required to increase its appeal through its structural and graphic design. The first supermarket was born in 1958 and the first hypermarket was established in 1963. In ZCreativa…