A recent study by ZEISS found out that good lenses go from a beautiful spectacle frame. Men and women immediately decided: see better is more important than look better. Then, women pay attention to their appearance with glasses in contrast to men. Quality of the glasses is becoming increasingly important in Germany there are approximately 40 million glasses. Every 2.7 years it buy a new glasses. average * as a representative survey on behalf of the Carl Zeiss Optics experts now reveals, the sexes rely on the same priorities. 72% of the males and 69% of women indicated that they would spend more money for high-quality eyeglass lenses than for a high-quality frames.
And rising. Because this aspect has changed since your last purchase of glasses: about one-third of respondents (27% women, 30% men) says, that them the Quality of the glasses has become significantly more important. Maik Hartung, head of marketing Germany of Division vision care (ophthalmic optics) at Carl Zeiss, interpreted this result: glasses can be tailored exactly to the needs of the wearer of glasses in work and leisure look. Optimized for computer work, recreational, or certain lighting conditions significantly improve the viewing experience and improve the quality of life. Thus they form the crucial basis when purchasing glasses for many.” Criteria for the choice of an eye optometrist unity among the sexes is also reflected in the choice of your eye optician: 73% of women and men, it is important that he uses state of the art Augenpruf and measurement methods using technologies proven optics brands.