2. Mobile is a false advertising medium, which is fixed on the ceiling of a trading hall. Mobile is sometimes referred to as Dengler, or just suspension. Learn more on the subject from Charles Schwab. Buyer, first came to a large store always comes to mobiles, focusing it to the diversity of products. Mobile is not only indicate the correct path to the desired product. Today mobiles are fully carry advertising functions. Indicating the direction to the department, which is a whole class of goods, mobiles produce goods or services among others.
Shapes and sizes of Mobile, as well as other pos – materials, may be different. A design for all mobiles can be divided into three types: a) Flat mobiles – is Bilateral advertising media of any form. Samoreklamnoe box – melamine on both sides of airliners, bookbinding board. As a rule, ready Mobile hung on fishing line or a special ceiling mount through hole punched through the upper part of Mobile. b) Compound mobiles – run of 2-3 plane mobiles, linked together by twine.
Obtained from the design independently moving parts. All elements of the composite mobiles are made on the same technology as that for flat Mobile. c) Three-dimensional mobiles – three-dimensional design, collected in the form of boxes or formed from flat pieces. In the classical form of volumetric Mobile is Fake advertised product. Packing the advertised product can also act as a bulk Mobile. It may be, for example, bright gift wrapping, which is sure to draw the attention of visitors. 3. Dispenser – a cardboard or plastic advertising medium with a pocket. Dispenser is designed to showcase and distribute presentation materials or advertisements (leaflets, booklets and coupons). Word of the dispenser is from the English word dispense, which literally translates as – to post, distribute. Dispensers can be used for more premium positioning of some of the smaller items are usually sold in a highly competition with homogeneous goods competition (books, videotapes, film, batteries, etc.). Dispenser – one of the most practical types of pos – materials, as combines and presentation and trading functions. The use of the dispenser is limited to areas: display of goods, display cases, shelves, trays near the cash registers bar Registration desk (bank, tour companies, insurance companies). The dispenser is the best suited for these zones, carrying the dual function of product presentation and storage. The dispenser usually consists of panels, reflecting the essence of advertising deals and a pocket for the goods. On the back of the dispenser for the sustainability of a leg. All dispensers can be divided into the following types: single cut dispensers, dispensers with glued pocket; dispensers stuck with notepad; dispensers combined.