Choosing the exhibition choosing to attend the exhibition, take into consideration the well-promoted. It would be better if you first visit the exhibition as a visitor. Note that if there is enough advertising placed organizers, how many visitors to participate if your competitors. Learn how regularly this exhibition is held and how many visitors have gathered in past years. If the show seems to you a little expensive, but its target audience in much the same a typical portrait of your client, you should consider at least a part-time participation in the event. Remote participation also provides an opportunity to distribute their promotional materials and, thus, fall into the hands of the target visitor exhibition. Form of Participation There are two forms: full-time and part-time.
From the first everything is clear: you contract with the organizer, make out your exposure and work in full. It is expensive and time consuming to prepare, so is suitable only for the most important exhibitions in the appropriateness of engaging in whom you believe. Companies that choose the form of correspondence, does not directly work in the exhibition. But they can submit their products on display, decorated by the organizers, or with the permission of the organizers to demonstrate their products at the booth partners. In this case, advertising brochures will get to the target visitors to the exhibitions, but it's better than anything beneficial from the standpoint of cost, as is often the only opportunity to be represented at trade shows in the distant town and you are not willing to organize there full-time exposure.