On every Internet project as it was not interesting, the audience falls into four main ways – direct access via a browser, through a search engine by means of ankornoy links from the content or advertisements posted to other resources. Subjecting the traffic analysis can not only learn how visitors come during a certain time on a resource, but also to determine what percentage of the target audience was finally formed. Based on an analysis of audience and the access path that had been the most effective strategy can be developed to promote resource and therefore the most efficient use of resources and time, adjusting further progress. It should be emphasized that when analyzing the audience of your site a good solution would be to divide the traffic into groups, thus highlighting the golden core "of visitors. Usually the source of traffic will be be a search engine or the service context of advertising, but such conclusions are based on observations give no reason to exclude a direct access and content with a reference mass of the resource.
Determine the targeted traffic is possible by several ways: For commercial companies that promote their goods and services on the Internet targeted visitors will be the one who directly purchased goods or services ("got" to the product order page). For sites with an interesting content, entertainment, scientific or other social issues – the target visitor can find the number of returns to the resource. As described above, traffic analysis allows you to adjust the direction of promotion. On the Internet there are many services, both paid and free allowing to analyze the site and find the "pain points" of the resource and time to "cure" them.